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Happy New Year! And welcome back to the Crawford Technologies Weekly Reading List. This is the first Friday of 2012 and there is some interesting pieces of news in the industry you won’t want to miss. This week we have commentary on QR codes and the lack of love shown by consumers, advancement in the largest print conference’s ticket delivery for 2012, the likening of Amtrak and the United States Postal Service and another example of how Print isn’t dead.
In addition, CrawfordTech announced a new product this week – PRO Viewer. We have included a link to the press release in this edition as well as information for our informative product launch webinar January 18, 2012!
Would you believe culture can save the fate of printing firms?
Have other links we should feature? Tell us about them in the comments section below.
Why Marketer Love for QR Codes Is Not Shared by Consumers (via PrintMediaCentr)—in this commentary from Deborah Corn she looks at a recent AdAge article citing the lack of love consumers feel for QR codes. Read on to find out how mass confusion on what they are and poor execution practices by marketers is causing consumer disinterest.
drupa 2012 eTickets Offered for the First Time (via OutputLinks)—need a ticket for drupa 2012? This year the largest print trade show in the EU (perhaps the world) is offering the ability to purchase your tickets online. Find out more over at Output Links.
Amtrak Debate in Freakonomics Blog Suggests A Similar Debate for the Postal Service (via Courier Express and Postal Observer)—what does Amtrak and the USPS have in common? Alan Robinson suggests more than you might think at first glance. Click through to read his position and then be sure to check out the Freakonomics article link at the top of his post.
Culture Helps Printing Firm Survive (via Printing Impressions)—there has been a lot of talk about the future of print and the concerns from those in the industry. This has in turn been exacerbated by the economic downturn of the past couple years. For one print company, culture changed the fate of their business.
Crawford Technologies Announces Release of Newest Product – PRO Viewer (via CrawfordTech)—this week we announced the latest product in our PRO Suite of document re-engineering solutions; PRO Viewer. This new product offering will give users the ability to view print-streams (print files) on-demand. Find out more by signing up for our informative product launch webinar on January 18, 2012! Sign up here: http://su.pr/1jDRF6
The January edition of The Crawford Courier is in production! Make sure you sign up for the latest addition by visiting: http://su.pr/9b8Nvm
[image courtesy of pedrosimoes7]
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