High-Value Solutions
for High-Volume Documents

OUR MANAGEMENT

 
Ernie Crawford
President & CEO
 


An electronic document industry pioneer, Ernie Crawford, is the President and Founder of Crawford Technologies. One of only 17 people worldwide with M=EDP (Master Electronic Document Professional) designation, Ernie has more than 30 years of senior marketing and management experience in the high-volume electronic printing market. Over the past 20 years, Ernie has grown Crawford Technologies from a basement startup into a leading international technology company with offices in Toronto, New York, Boston, Fort Collins and London. Crawford Technologies has been listed as one of Canada's fastest-growing companies for the past five years by Canadian Business PROFIT Magazine, has been on Deloitte’s North American Technology Fast 500™ and has been recognized by Branham300 as a top Canadian technology company. Today, Ernie's vision and expertise are the driving force behind Crawford Technologies.

Early in his career, Ernie built successful marketing and support organizations within Xerox Canada. He has consulted with many prominent companies in the industry including IBM and Xerox.

Ernie is an avid skier and the father of two beautiful daughters.

 
Scott Baker
Executive Vice President
 


Scott Baker brings 30 years of executive experience in marketing, strategy, international business development, global sales and strategic alliances in the enterprise output management, ECM, and BI software markets. Scott is recognized as a global subject-matter expert on customer communications management. Prior to joining the CrawfordTech team, Scott was Vice President of Strategy and Channels at NEPS LLC and previously served as Vice President of Worldwide Business Development and Worldwide Channels at GMC Software AG. Scott has held key positions with the pioneering software companies in COLD, EBPP/ESP and report mining markets.

Scott currently serves on the Board of Directors of Xplor International and is President of the Xplor-USA region. An alumnus of Indiana University, Scott is a frequent speaker at trade events and a regular contributor to industry publications. Scott heads up CrawfordTech’s marketing organization.

 
Carol Steinbock
Vice President of Human Resources
 


Carol Steinbock brings 20 years of experience in human resources in manufacturing, financial services and technology companies. With a PHR® (Professional in Human Resources Certification) in technical and operational aspects of HR practices in U.S. laws and regulations, Carol leads, guides and recruits the exceptional team that makes up CrawfordTech. Carol is certified in 'Crucial Conversations' and offers employee training to create alignment by fostering open dialogue around high-stakes, emotional and high-risk subject matters. Carol is passionate about working with entrepreneurs and driving employees to think and act as leaders. Carol works closely with CrawfordTech's president, Ernie Crawford, towards the goal of making Crawford Technologies one of the best companies in the world to work for.

Carol has been a volunteer victim advocate for Larimer County's Sheriff's department for more than 10 years and is passionate about making a difference in every life she touches.

 
Harvey Gross
Vice President,
International and Partner Sales
 


As Vice President of Sales and Partner Management, Harvey Gross is responsible for all sales development, strategic planning, and partner business development. Prior to joining CrawfordTech, Harvey was Chief Technology Officer at Datawatch Corporation as well as its Vice President of Product Management & Development. Harvey was responsible for driving Datawatch product strategy, positioning and product development, and extending it into new markets to provide opportunity for future growth. His additional responsibilities at Datawatch included managing the technical infrastructure as well as the day-to-day operations of the worldwide development staff.

Harvey has more than 30 years of product development, product management, sales and commercial operations experience in the document management, content management and business process markets. He served as Chief Technology Officer of Lason, Inc., an international business process outsourcing firm, where he established an electronic content management service as an application service provider (ASP) and was instrumental in growing that business from inception to $20 million. He also served as Senior Vice President of Virtual Image Technologies, Inc., a regional document management service company and as Senior Vice President of business development at 360Services, Inc.

Harvey brings his wealth of experience to the industry and ensures that CrawfordTech's partners achieves success using our technology and services.

 
Jeff Hines
Vice President
United States Direct Sales
 


Jeff Hines is responsible for leading, managing, and directing CrawfordTech’s U.S. direct sales team.

Jeff is a seasoned sales executive with more than 15 years of solid experience, specializing in multi-channel customer communication technology.

Jeff has developed interactive business relationships with senior executives, across vertical markets including financial services, healthcare, insurance, retail and telecommunications. In years past, Jeff has excelled as a business developer for document composition, e-presentment and archiving companies.

While Vice President of Sales at EPSIIA (now a division of Fiserv), Jeff led and managed a team of sales executives throughout the United States. He was responsible for attracting, recruiting and retaining top sales talent and consistently exceeded corporate revenue expectations. Jeff was eventually responsible for transitioning the sales team into a larger organization when EPSIIA was acquired by Fiserv in 2001.

At Crawford Technologies, Jeff and his team are responsible for helping organizations improve customer experience by enabling a more streamlined and automated customer communication delivery process.

 
Tim Ciceran
Director of
Technical Services
 


Tim Ciceran has over 15 years experience in the high-volume electronic printing industry, with a specialized focus on data transformation, workflow management/print production and web presentment solutions. His background includes research and development, project leadership, IT management and technical team management with Imaging Research Inc., Xenos Group and Crawford Technologies Inc. His work in customer support and professional services allows CrawfordTech to build strong relationships with its ever-expanding customer base. Tim is responsible for CrawfordTech's customer support, professional services, IT infrastructure and quality assurance groups.

 
Tim Nelms
Business Unit Manager
of Archiving Division
 


An IT industry veteran of 25 years, Tim Nelms has covered roles from software engineering to service management and sales leadership. Tim founded a European document-composition company that was divested profitably in a trade sale 2004 and became the General Manager of Acartus Europe before it was sold to EMC in 2005. Tim spent eight years working in EMC’s Information Intelligence Group, driving rapid growth in the archiving business and latterly as strategic alliances manager for global systems integrators. As Business Unit Manager for CrawfordTech’s Archiving Division, Tim is responsible for guiding business strategy and global strategic relationships in the archiving market. Tim is a graduate of Industrial Computer Science from the University of Gloucestershire and is a frequent author of articles related to customer communications archiving. Tim is based in the UK and manages the European headquarters for CrawfordTech's archiving division.

 
Kevin Tondreau
Manager of
Professional Services
 


With 29 years of experience in the transactional printing and electronic-document delivery industry, Kevin has held a variety of positions throughout his career in both vendors and document service providers. Prior to joining CrawfordTech, Kevin was Director of Support and Services at Cathedral Corporation, and prior to that had similar roles at Emtex and Pitney Bowes. Kevin has worked hands-on with every aspect of the life cycle of documents - from composition to printing, insertion, archiving and final tracking through the USPS. Kevin now manages the professional services group at Crawford Technologies providing first-class services and solutions that guide customers to quickly implement and utilize CrawfordTech's products and services to their fullest potential.

 
Ron Sheets
Facility Manager,
Document Accessibilities Services Division
 


Since 2009, Ron Sheets has managed CrawfordTech’s Document Accessibility Services (DAS) plant in Potsdam, New York. Ron manages the highly-secure site maintaining PCI-DSS and HIPAA compliance, and finalizing SOC2 certification this year. Ron ensures that we meet our customers’ Service Level Agreement targets, providing automated processing of customer data, braille embossing, large font printing, eText, audio and computing services. With more than 22 years of experience in operations management, software development, technical team management and product management, Ron brings a wealth of expertise to CrawfordTech’s DAS Business Unit. Ron’s experience in building a successful services organization that focused on technical computer control strategies, process improvement and international operational management consulting services has been instrumental in building CrawfordTech’s high-availability and high-security data center. Ron has worked with his team to automate document processing, using tools like our own PRO Production Manager and the Ironsides APT software. Ron’s computer science background, combined with more than 15 years of experience building industrial process control systems has been instrumental in the success of CrawfordTech’s DAS Services Business Unit.