Rapid Transpromo - Implementing Transactional One-to-One Marketing in Double Time

This webinar was originally presented on January 19th, 2010.

Transpromo printing - adding promotional messages to your transactional documents such as bills and statements - is fast becoming the number one client communication trend. But Transpromo printing projects can take months to develop and implement, increasing costs. However, the benefits of using Transpromo messaging against traditional direct mail are phenomenal, with ‘open rates’ of 98% and clients examining the contents for between two and five minutes or more.

Presented in partnership with leading analyst firm, InfoTrends, and CrawfordTech user and communication specialists, Salmat, this webinar describes how Transpromo is changing the face of transactional output. If you are interested in high-volume client communications, adding personalized marketing to your transactional documents or cutting existing Transpromo project time-scales - and budgets - by up to 70%, this webinar is for you.

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Transpromo: Print and Electronic Strategies

This webinar was originally presented on June 3, 2009.

It features Laurie Shaw, Senior Solutions Architect at Salmat's Business Force unit, the leading business services for print and associated services in Asia and the Pacific Rim.

Laurie describes here two Transpromo projects he has worked on using CrawfordTech solutions. The first is for a large bank that has successfully managed a print-to-web migration. The second is a large Credit Card company that is printing targeted marketing content into the whitespace on existing bills and statements based on loyalty point amounts for each customer.

Please view the webinar to see how each of these projects was completed, cost-effectively, in a matter of weeks and without disrupting existing processes.