Preference Management: The Key to Your Customer Communications Management (CCM) Strategy?

Presented by Xplor International, Sponsored by Crawford Technologies 

Register for this webinar below.

The term Customer Communications Management (CCM) isn't new to the Enterprise Output Management industry, especially not with the amount of customer communications distributed on a monthly basis. It used to be there was only a single channel a bill, statement or notice could be distributed to, but today that has given way to many different channels including traditional print and mail, mobile, apps, email, SMS messaging, Digital Mailbox Services (DMS), archive systems and new technologies we have yet to see come to market. 

As organizations move from a single communication channel and format to multiple channels, they need to relate each of their document recipients to the appropriate channel for that recipient. Many organizations have systems in place to track their customers, either a Customer Relationship Manager (CRM) or Customer Information File (CIF). Some of these systems have rudimentary channel support, such as online, paper or both. The challenge is today's marketplace is evolving and new channels are becoming more important. Then you have to consider the accessible formats such as Braille, Large Print, e-text, audio and PDF/UA; all of which will be required in your Multi-Channel Customer Communications (MC³) management and delivery strategy. The result is a lot of data and a lot of possible paths for delivery- paths that are being driven by the end customer.

Join us to find out why Preference Management is the missing link in most companies' MC³ management strategies. Most importantly learn how you can use it to kick-start your Multi-Channel strategy and get you in the game.

 

Presenter: David Day, Production Management Specialist, Crawford Technologies 

Register today, space is limited. Date/Time: Wed, May 22, 2013 1:00 PM - 2:00 PM EDT

Archived Webinars

PDF/UA the Magic Bullet for ADA Transactional Document Compliance

Presented by Xplor International, Sponsored by Crawford Technologies 

Register for this webinar below.

Or is it? For transactional document providers that are responsible for delivering regulated and required information to the end-customer, PDF/UA may be the saving grace. What is PDF/UA? In short, it is a new ISO standard for accessible PDF developed and approved by ISO committees from around the world. By using this ISO standard it is now possible for persons with disabilities to reliably and consistently access digital documents. That statement alone raises a lot of questions that we will be posed to our Crawford Technologies expert and ISO PDF/UA committee member, Dave Hook. Dave is the Vice President of Product Management for Crawford Technologies and long time Xplor participant. As such, it is his interest and job to be the leading authority on new technologies such as PDF/UA. Join us as we pick his brain on how PDF/UA might solve huge barriers and costs to delivering ADA compliant transactional documents to customers—some might say a magic bullet. Or are there other considerations that have yet to be discussed that could cause your organization a regulatory and customer satisfaction nightmare…not to mention increased overhead?

Join us for this educational webinar on the latest development in PDF technology and methods for supporting those with disabilities as required by the American Disabilities Act. Have your questions ready for Dave as we put him in the hot seat.

Presenter: Dave Hook, Vice President, Product Management, Crawford Technologies 

Click here to view the webinar replay

Document Re-engineering Smackdown: GUI Versus Configuration Files

Presented by Xplor International, Sponsored by Crawford Technologies 

Register for this webinar below.

Document Re-engineering Smackdown: GUI Versus Configuration Files

As document production providers, there are many requirements that are key to keeping your production environment running smoothly. In fact, the more optimized and efficient your processes are the better you are able to serve your customers' production needs. For anyone that has been through, or is going through an evaluation of their current print-stream and document re-engineering tools, you have probably run up against the argument for or against Graphical User Interfaces (GUI). The long standing tradition for print-stream indexing and document re-engineering applications is the use of text-based configuration files. Knowledge of the print-stream you are working with is also required to make all the functions work together in harmony. 

So it begs the question, in a no-holds-barred smack down, who will win? Do you put your money on the more intuitive and visually friendly GUI or the powerful and flexible configuration file or is there a need for both? Find out who comes out on top and who "cries Uncle" during this educational look at the stage of production workflow environments and the methods available for designing, implementing and managing all these configurations.

Presenter: Dave Hook, Director, Product Management, Crawford Technologies & Don Maxwell, Professional Services & Support, Crawford Technologies

Click here to view the webinar replay

Six New Product Innovations from Crawford Technologies

Presented by: Dave Hook, Director, Product Management

Watch the replay of this webinar below. 

Crawford Technologies invites you to join us during a special pre-announcement of our six new market leading innovations for the print and mail industries. During this webinar we will brief you on the exciting new offerings from Crawford Technologies that will help increase the uptake and implementation of automated solutions, increase our customers’ operational efficiencies and help new concepts, such as Digital Mailbox Services, take hold in the print and mail marketplace.  

During this preview event we will be discussing and demonstrating new product innovations covering the following areas: 

• Automated Document Factory
• Multi-Channel Communications and Digital Mailbox Services
• Archiving Solutions
• Graphic User Interfaces
• Transforms (including from Office documents)
• Spooler Technology

With the announcement of six new product innovations, CrawfordTech is positioned to help our customers stay at the top of their business. Please join us for the next generation of Enterprise Output Management and Enterprise Content Management solutions. High Volume Transaction Output (HVTO) just got a lot easier, let us show you how.

Click here to view the webinar replay

Production Workflow Battle Royale – GUI vs. Configuration Files; Who Will Win?

Presented by: Dave Hook, Director, Product Management, Crawford Technologies & Don Maxwell, Professional Services & Support, Crawford Technologies

Watch the replay of this webinar below.

Crawford Technologies invites you to join us for a lively discussion that challenges transactional workflow users to think about whether using a GUI or configuration files is the best way to manipulate and work with their data. 

During this discussion Dave Hook and Don Maxwell will be going head-to-head, looking at the pros and cons of both techniques.

As you consider what method you are using today, think about these considerations when moving to a GUI in your workflow environment: 

• What skill levels do I want to utilize to implement and manage my transactional document workflows and applications
• Is it more productive for an advanced user to modify configurations directly or for a less experienced user to use a graphical interface?
• Can you design your workflow visually?
• Does the introduction of a GUI solution require a rewrite of your current applications?

 

For many years some people have advocated for the use of configuration files to work with, manipulate, change or re-engineer transactional output workflows, while others insist on a GUI. Today, with multi-channel distribution, mobile apps and the user interface being king, it might be time to consider a switch to a GUI.

Which method will come out on top? The results might surprise you…

Place your bets as the experts at Crawford Technologies face off against each other in a Workflow Battle Royale! 

Click here to view the webinar replay

Top Considerations For Your ECM Strategy Future

Presented by: Jeff Hoopes, Account Executive, Crawford Technologies & Jim Perkins, Manager, Archive Management Solutions, Crawford Technologies

Register for this webinar below.

Crawford Technologies invites you to join us and learn about the latest strategies and top considerations for storing, loading and organizing high volume transactional documents in EMC Documentum. 

As you look at your ECM strategy how are you going to move forward now that ASR has been discontinued? 

Consider these options: 

• Continue without support
• Evaluate new and unfamiliar alternatives
• Does a replacement “no migration” solution exist?
• Is migration a possibility?

How much of your critical document and report information is actually housed in Documentum?

Consider the benefits of bringing that 80% into your EMC Documentum system:

• Highly efficient storage models
• Less overhead expense
• Quick and secure access to archived information
• Complete fidelity of original file information

The bottom line is that there are opportunities to make your ECM strategy more efficient, less expensive and more useable for the entire organization even with this product news from EMC. How do you do this? Join us for this educational webinar where we will discuss the top considerations for evaluating your options moving forward so you can keep your ECM environment running smoothly.  

Click here to view the webinar replay 

Multi-Channel Delivery & Digital Mail: Business Considerations You Can't Afford to Miss

Presented by: Dave Hook, Director, Product Management, Crawford Technologies & Dave Day, Production Management Specialist, Crawford Technologies

View the replay for this webinar below.

Multi-channel communication delivery is becoming a challenge for most organizations. There are now a plethora of new channels that customers are looking to receive their customer communications on. And the demand for alternate channels continues to grow wildly.   

How are you going to meet this surging demand? Some of these channels did not even exist a year ago, and we all expect to see more emerge this year and the year after. The number of channels is growing at an incredible rate, and the demand for mailers to put content into these channels is growing fast too. With huge potential print and mail cost savings, why wouldn't you try to maximize your savings?

Don't miss this timely educational and informative webinar that will give you a lot of ideas of how to be a multi-channel winner. Don't get left behind as the future of print and mail communications delivery changes.

Click here to view the webinar replay

Switch Rather Than Fight to Get Your Transforms, Workflow and ECM Environment Working for You

Presented by: Dave Hook, Director, Product Management, Crawford Technologies & Dave Day, Production Management Specialist, Crawford Technologies

View the replay of this webinar below.

Crawford Technologies invites you to the replay of this live webinar to find out the Top 5 Reasons your current transform, workflow and ECM installs might not be giving you and your business the best return on investment. Consider these questions:

1. Are you facing unexpected increases in ECM costs related to transactional document ingestion and extraction?
2. Are your ECM input and extraction methods working for your workflow environment?
3. Are you using the right tools to meet your transactional document storage and retrieval needs in your ECM System?
4. Are the costs out weighing the benefits of your current environment setup? 
5. Are you able to be flexible to me the fast pace and changing demands of your customers?

The bottom line is that the time to consider an upgrade to how your environment operates is now. Today’s customers require fast and flexible support with delivery to the channels they and their customers require. Print Service Providers and Mailers are looking for ways to give customers what they want, while saving significant costs and showing a return on investment to the business. Let Crawford Technologies help you close the gap. Join us for the Top 5 Reasons that will make you want to switch rather than fight your current workflow and ECM environment setup.

Join us for a webinar that will change the balance of your operations ROI: 

Click here to view the webinar replay

20 Ways to Improve Customer Communications without Breaking the Bank

Presented by: James Weaver, Head of Business Development EMEA, Crawford Technologies & Stewart Rogers, Director of Marketing Communications, Crawford Technologies

Originally presented on June 8th, 2012

We live in 'The Age of the Never Satisfied Customer', where consumers can access any information, any time and through any channel they prefer. Focusing on real tactics and strategies you can start using today, this webinar promises to divulge how organisations can:

•             Improve customer satisfaction
•             Reduce complaints
•             Reduce communication costs
•             Increase revenues
•             Enhance marketing initiatives
•             Drive incremental customer growth
•             Improve brand consistency
•             Ensure all documents are compliant

Watch a full replay of this webinar now.

 

Do You Care about Multi-Channel Communications? You Should!

Presented by: Dave Hook, Director, Product Management, Crawford Technologies & Dave Day, Production Management Specialist, Crawford Technologies

Originally presented on May 8th, 2012

Customers’ preferences are changing; yesterday’s printed and mailed documents were fine for everyone. Today, customers can choose from a wide range of delivery methods for their mail including online billing systems, Digital Mailbox Services, mobile phones, tablet applications, Braille, large print, e-text and audio formats.

Today’s sophisticated consumer expects to receive critical business communications in their preferred format via their preferred channel. Businesses now realize they must communicate with their customers at the right time, in the right place and in the right format.

In this session we will discuss:

 

• What does multi-channel mean?

• What are the barriers to adoption?

• Preference management, how does it enable multi-channel delivery?

• Opportunities for mailers and print service providers

• How to give the customer what they want

• Digital Mailbox Services, what are they all about and how do they fit in?

 

Join us for an interactive look at how the print and mail industry could save billions in dollars by offering digital mailbox services to their customers.

Watch a full replay of this webinar now.

33+5 Things You Can Do With a Print File Besides Printing It (click to visit our SlideShare Channel for this and other presentations)

This webinar was originally presented on June 22nd, 2011.

Join Ernie Crawford, M-EDP, as he takes a look at 33 major areas of optimization that organizations are trying to achieve with their transactional documents. For those of you that saw this presentation live in Florida this year, we've added 5 bonus ideas that could positively affect your bottom line.

You will be shown how you can accomplish optimization with your existing print files, regardless of whether they are AFP, Metacode, LCDS, PostScript, PCL or PDF.

Digital Postal Mail - Your Roadmap to Paper Suppression

This webinar was originally presented on June 1st, 2011.

Crawford Technologies, Zumbox and Madison Advisors deliver a roadmap for paper suppression through the use of electronic post boxes and transactional
output solutions.

Digital Three Opportunities to Increase Your Printing Operations Efficiency

This webinar was originally presented on May 25th, 2011.

Dave Hook, CrawfordTech’s Director of Product Management, explains three opportunities to increase your printing operations efficiency.

This webinar was originally presented on March 10th, 2010.

Implementing Transpromo once meant a time-consuming, disruptive and expensive process to rewrite upstream applications and redesign transactional customer documents. That is no longer the case.

Hosted by Xplor, Dave Hook, CrawfordTech’s Director of Product Management, explains the next generation of Transpromo solutions: using available whitespace to apply targeted messages, QR codes and color on your transactional customer communication documents in weeks, not months or years, thus delivering a large and rapid ROI.

---

Rapid Transpromo - Implementing Transactional One-to-One Marketing in Double Time

This webinar was originally presented on January 19th, 2010.

Transpromo printing - adding promotional messages to your transactional documents such as bills and statements - is fast becoming the number one client communication trend. But Transpromo printing projects can take months to develop and implement, increasing costs. However, the benefits of using Transpromo messaging against traditional direct mail are phenomenal, with ‘open rates’ of 98% and clients examining the contents for between two and five minutes or more.

Presented in partnership with leading analyst firm, InfoTrends, and CrawfordTech user and communication specialists, Salmat, this webinar describes how Transpromo is changing the face of transactional output. If you are interested in high-volume client communications, adding personalized marketing to your transactional documents or cutting existing Transpromo project time-scales - and budgets - by up to 70%, this webinar is for you.

---

Transpromo: Print and Electronic Strategies

This webinar was originally presented on June 3, 2009.

It features Laurie Shaw, Senior Solutions Architect at Salmat's Business Force unit, the leading business services for print and associated services in Asia and the Pacific Rim.

Laurie describes here two Transpromo projects he has worked on using CrawfordTech solutions. The first is for a large bank that has successfully managed a print-to-web migration. The second is a large Credit Card company that is printing targeted marketing content into the whitespace on existing bills and statements based on loyalty point amounts for each customer.

Please view the webinar to see how each of these projects was completed, cost-effectively, in a matter of weeks and without disrupting existing processes.