Do You Care about Multi-Channel Communications? You Should!

Presented by: Dave Hook, Director, Product Management, Crawford Technologies & Dave Day, Production Management Specialist, Crawford Technologies

Replay available via the link below.

Customers’ preferences are changing; yesterday’s printed and mailed documents were fine for everyone. Today, customers can choose from a wide range of delivery methods for their mail including online billing systems, Digital Mailbox Services, mobile phones, tablet applications, Braille, large print, e-text and audio formats.

Today’s sophisticated consumer expects to receive critical business communications in their preferred format via their preferred channel. Businesses now realize they must communicate with their customers at the right time, in the right place and in the right format.

In this session we will discuss:

  • What does multi-channel mean?
  • What are the barriers to adoption?
  • Preference management, how does it enable multi-channel delivery?
  • Opportunities for mailers and print service providers
  • How to give the customer what they want
  • Digital Mailbox Services, what are they all about and how do they fit in?

Join us for an interactive look at how the print and mail industry could save billions in dollars by offering digital mailbox services to their customers.

Please view the replay of this live event from May 8, 2012 by clicking here


Archived Webinars

33+5 Things You Can Do With a Print File Besides Printing It (click to visit our SlideShare Channel for this and other presentations)

This webinar was originally presented on June 22nd, 2011.

Join Ernie Crawford, M-EDP, as he takes a look at 33 major areas of optimization that organizations are trying to achieve with their transactional documents. For those of you that saw this presentation live in Florida this year, we've added 5 bonus ideas that could positively affect your bottom line.

You will be shown how you can accomplish optimization with your existing print files, regardless of whether they are AFP, Metacode, LCDS, PostScript, PCL or PDF.

 Digital Postal Mail - Your Roadmap to Paper Suppression

This webinar was originally presented on June 1st, 2011.

Crawford Technologies, Zumbox and Madison Advisors deliver a roadmap for
paper suppression through the use of electronic post boxes and transactional
output solutions.

Three Opportunities to Increase Your Printing Operations Efficiency

This webinar was originally presented on May 25th, 2011.

Dave Hook, CrawfordTech’s Director of Product Management, explains three opportunities to increase your printing operations efficiency.

Transpromo on a Budget

This webinar was originally presented on March 10th, 2010.

Implementing Transpromo once meant a time-consuming, disruptive and expensive process to rewrite upstream applications and redesign transactional customer documents. That is no longer the case.

Hosted by Xplor, Dave Hook, CrawfordTech’s Director of Product Management, explains the next generation of Transpromo solutions: using available whitespace to apply targeted messages, QR codes and color on your transactional customer communication documents in weeks, not months or years, thus delivering a large and rapid ROI.


Rapid Transpromo - Implementing Transactional One-to-One Marketing in Double Time

This webinar was originally presented on January 19th, 2010.

Transpromo printing - adding promotional messages to your transactional documents such as bills and statements - is fast becoming the number one client communication trend. But Transpromo printing projects can take months to develop and implement, increasing costs. However, the benefits of using Transpromo messaging against traditional direct mail are phenomenal, with ‘open rates’ of 98% and clients examining the contents for between two and five minutes or more.

Presented in partnership with leading analyst firm, InfoTrends, and CrawfordTech user and communication specialists, Salmat, this webinar describes how Transpromo is changing the face of transactional output. If you are interested in high-volume client communications, adding personalized marketing to your transactional documents or cutting existing Transpromo project time-scales - and budgets - by up to 70%, this webinar is for you.


Transpromo: Print and Electronic Strategies

This webinar was originally presented on June 3, 2009.

It features Laurie Shaw, Senior Solutions Architect at Salmat's Business Force unit, the leading business services for print and associated services in Asia and the Pacific Rim.

Laurie describes here two Transpromo projects he has worked on using CrawfordTech solutions. The first is for a large bank that has successfully managed a print-to-web migration. The second is a large Credit Card company that is printing targeted marketing content into the whitespace on existing bills and statements based on loyalty point amounts for each customer.

Please view the webinar to see how each of these projects was completed, cost-effectively, in a matter of weeks and without disrupting existing processes.