Category: Blog

Three Ways the Future of Customer Communications Can Help Your Business Right Now

The future of customer communications is an exciting place where the print production staff and the marketing department work hand-in-hand, not as silos within an organization. It promises a future where transactional documents are truly realized for the marketing and customer experience value they hold.

With only 13 of the 133 companies in a recent Forrester Research Customer Experience Index receiving an ‘excellent’ rating, it is a good time for organizations everywhere to take advantage of improved customer communications to raise the bar.

Let’s take a look at three ways the future of customer communications can help you in your business, right now. And in case three just isn’t enough for you, our recent webinar will take you through twenty ways to improve your customer communications.

CrawfordTech’s Weekly Reading List: June 8, 2012

Are you getting ready to head to NYC for the ONDEMAND and info360 trade show at Javits Center next week? If you are we have news covering digital print workflow, Enterprise Content Management and multi-channel communications (including Digital Mailbox Services) that you won’t want to miss.


This week Digital Mailbox Services (DMS) provide the missing link for customers and potentially for investors. Also, we have a sneak peak into a Cross Media and multi-channel communication sessions happening at ONDEMAND/inf360 next week. Finally we offer up an ECM article from our newly release June 2012 Crawford Courier newsletter and a webinar that will help you fight rising vendor costs.

If you are going to be ONDEMAND/info360 next week, be sure to stop by the Crawford Technologies Booth #330. Ernie Crawford and Jeff Hoopes will be on hand to discuss your needs from digital print workflows to ECM solutions.

What will you look for at ONDEMAND/info360 this year? 

ONDEMAND and info360 Around the Corner in the ‘Big Apple’

Sometimes it is hard to believe it is June already and that we just returned from drupa 2012. Now the next show for the production printing workflow, transactional documents and Enterprise Content Management industries is coming to Javits Center in New York City. ONDEMAND and info360 are not newcomers to their respective industries (print/mail/ECM/IT), but this year on June 13-14 they are changing with the times. Located in a combined show floor attendees looking for print, mail and ECM solutions will be able to walk one floor and interact with vendors that have the potential to solve their business problems.

Do you have challenges that cross industries and fuctions?

CrawfordTech’s Weekly Reading List: June 1, 2012

This week we have more from the realms of Digital Mail and the Digital Print Industry.

Digital Mailbox Services provider Doxo launches a new mobile app that put them in direct competition with solutions like Pageonce, while Canada Post announce pilot schemes for their new ePost solutions.

In the Digital Print Industry corner we see how one publisher is incorporating social media’s latest darling, Pinterest, into their printed content and on the Infotrends blog Jim Hamilton gets to grips with some of the print samples he found at drupa 2012.

Have other links we should feature? Tell us about them in the comments section below.

CrawfordTech’s Weekly Reading List: June 29, 2012

Welcome to the latest edition of our Weekly Reading List for the print, archiving and alternate formats industries. This week as our Canadian colleagues head into a long weekend with Canada Day on Monday and the U.S. gets ready to celebrate July 4th, we bring you a variety of stories from around the industry. In the news is an announcement from a major printing and technology company that they won’t be attending IPEX, a look at environmentally friendly communications, a discussion with Toshiba about their “No-Print Day”, a look at the coming Executive Outlook Conference at GRAPH EXPO 2012 and for those keeping an eye on multi-channel and digital communications a major search engine has just jumped into the tablet market.

We also want to invite our followers to the next Xplor International webinar on July 11 at 1pm. This month the topic is very timely with recent news in the market. Come join this educationally focused webinar to find out more about Digital Mailboxes and the business considerations you can’t afford to miss.

Can you guess the company not attending IPEX and the impact it might have on the show? Have other links we should feature? Tell us about them in the comments section below.

When Is It Time To Change Tools and Upgrade?

When is the right time to upgrade? It isn’t a question many of us can answer very easily. For many companies the prospect of changing their current tools is fraught with requests for proposals, proof of concepts, purchasing red tape and down time associated with the implementation. Those considerations make it important for many project and operations managers to carefully consider the disadvantages and advantages of switching the tools they use in their various environment.


For the print and mail industry, specifically those dealing with High Volume Transactional Output (bills, statements, invoices, etc.), the need to make sure that documents are quickly and accurately being produced, delivered and tracked is critical. It is also important to be able to keep complete and accurate archives of the critical communications data that gets produced and sent to customers. When there is a break in the production workflow it can create significant headaches and potential legal issues for print and mail providers. Coming back to the idea of switching or fighting with your current tools, when is the right time to switch?

CrawfordTech’s Weekly Reading List: June 22, 2012

If you have been following our Weekly Reading List lately you have probably noticed that we have a lot of news and educational content on Digital Mail. This is no accident; according to the Wall Street Journal the Digital Mailbox Services like doxo, Zumbox and Manilla “are proliferating.” We also have a vested interest in helping our customers implement these type of services as it directly impacts their bottom-line and their ability to offer their customers what they want.


With the above, we have a reading list full of news around this emerging market. This week we have commentary on why you shouldn’t wait for USPS to develop a digital mailbox, bill payment going mainstream, Donahoe and the USPS put the kibosh on digital mailbox development and look at other digital services, a look at saving the USPS and securing the digital mailbox in the cloud.

Will Digital Mailbox Services be the next major change in customer communications?

Have other links we should feature? Tell us about them in the comments section below.

To Print or Not to Print?

That is the question – paraphrased with apologies to William Shakespeare.

But we need to understand what motivates people to agree to print suppression.

For the last few years my statements and transactional documents have had ‘carrots’ printed on them to ‘go green’ or turn off paper and we will enter you into a quarterly or annual contest to win [insert name of prize here].

Some companies have used the ‘stick’ approach with fees if you want paper statements.  While researching for a local bank, one had a two-tier pricing structure for customers opting for printed or electronic bills.

Does this really speak to the motivations to go electronic?

CrawfordTech’s Weekly Reading List: June 15, 2012

Happy Friday to all of our readers; this week we are just coming off the road at the ONDEMAND and info360 trade shows in NYC. If we got to see you in New York, we thank you for taking the time for visiting with us. We also were pleased that there was so much interest in digital mail or digital post, for our colleagues across the pond, in the Cross Media Panel session with Ernie Crawford.


Since digital mail seems to be the hot topic, we have picked a couple of recent news stories to keep you up to speed on the changes happening in the industry. This week we have stories on patenting web bugs for multi-channel communications, working with social media in B2B, the service experience of the future, the USPS and going digital and making a statement with digital mail.

Has digital mail hit your company’s radar?