Category: Blog

Why Do Customers Prefer Digital Delivery of Correspondence?

Recently Crawford Technologies, in partnership with AIIM, the global community for information professionals, conducted a market survey into customer communications archiving practices. The survey questioned 226 respondents from North America and Western Europe from a range of sectors including government, banking, insurance, telco/media/utilities and healthcare. The survey provides an insight into the trends affecting customer communication archiving.

3 Easy Ways to Reduce Costs with Inkjet For Customer Communications

Optimize Your Mailing Costs, Leverage Your Inkjet Environment

We began our journey several blogs ago with 8 Sure Ways Leveraging Inkjet Will Save You Money. And we all like to reduce our expenses and streamline our departments. However, some of those eight ways are more involved than others.

Multiple Customer Correspondence Archives Damage Business Efficiency

Recently Crawford Technologies, in partnership with AIIM, the global community for information professionals, conducted a market survey into customer communications archiving practices. The survey questioned 226 respondents from North America and Western Europe from a range of sectors including government, banking, insurance, telco/media/utilities and healthcare. The survey provides an insight into the trends affecting customer communication archiving.

Big Data and ECM: Unlocking Un-Structured Data

IBM and Twitter recently announced a significant deal where, among other things, hundreds of millions of Twitter posts will be fed into Watson for analytical purposes such as deeper competitive understanding. Simultaneously there was a social media post to the effect that these days marketing doesn’t define a company’s brand anymore, a brand is by what its customers tell their friends. This is a variant on the old saw that reality is what the other person thinks.