I’ve been working in the EMC Enterprise Content Management and archiving world for the best part of 15 years. Last year I started working with a group of EMC partners who were involved in archiving projects using the new InfoArchive platform. We were all working with customers and building solutions that were trying to deal with the real world problems of how to manage massive data growth using various data preservation strategies:
The U.S. White House Office of Consumer Affairs say that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between 60 – 70% whereas the probability of selling to a new prospect is only about 5%. So, it just makes good business sense to look for ways to sell to your best customers…the ones you already have.
There are many studies about the Return on Investment (ROI) of Enterprise Content Management (ECM) systems and the overwhelming consensus is that ECMs are a wise investment. What is often overlooked in the discussion, however, whether or not the ECM in place or is being deployed, is what types of incremental investments are justified.
Did you know that the first version of PDF arrived in 1993? Well, things have changed in the world since then. Thankfully, so has PDF.
Back in 1993, PDF belonged to Adobe and over the years they made many improvements and enhancements in response to customer input and industry recommendations.
Archive technology and standards have evolved enormously. But how do you know which innovations will lead you to success, and which ones lead to a dead end? In this post I reflect on the past generations of archiving technology and draw insight into the characteristics of a new generation of technology that offers innovative new approaches.