Category: Blog

How AIIM has Influenced Our Products

Like IBM®, which used to be an acronym for its longer company name, the Association for Information and Image Management is now universally referred to by its acronym AIIM®. The AIIM organization has been an early and proactive advocate for the effective utilization of content through knowledge management and other disciplines. Through the years, the emphasis of its mission has shifted from Image to Information as Big Data has outgrown Micrographics in importance.

How Many Companies are Delivering Digital Correspondence?

Recently Crawford Technologies, in partnership with AIIM, the global community for information professionals, conducted a market survey into customer communications archiving practices. The survey questioned 226 respondents from North America and Western Europe from a range of sectors including government, banking, insurance, telco/media/utilities and healthcare. The survey provides an insight into the trends affecting customer communication archiving.

Marketing and Selling to Current Customers

The U.S. White House Office of Consumer Affairs say that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between 60–70%, whereas the probability of selling to a new prospect is only about 5%. As such, it just makes good business sense to look for ways to sell to your best customers…the ones you already have.