A common theme underscores the major trends happening in customer communications. It’s output production workflow.
The successful mantra of organizations striving for digital accessibility is: “always direct efforts at the source applications” because unless you address accessibility issues there, it will be impossible to keep up as changes propagate throughout content over time. This works swimmingly for website design where you have relatively few source systems, and proven strategies that can be employed equally well across those systems.
As organizations continue to redefine internal and customer driven requirements for enterprise content systems, the importance of managing and delivering digital content has driven decision making and has influenced the move away from traditional content management systems.