Xplor Award for CrawfordTech’s PRO Channel Manager
Multi-Channel Communications Preference Manager wins award
April 18, 2013, Toronto, ON – Xplor International has once again recognized Crawford Technologies for its innovation with the ‘Technology Application of the Year Award – Honorable Mention’ for PRO Channel Manager at the 2013 Xplor International User Conference & Vendor Forum. This is the third accolade that Crawford Technologies has received from Xplor International, a global association representing the transactional document industry.
PRO Channel Manager is a modular set of software components, which provide a single standard integration point for all Multi-Channel Customer Communications (MC3) delivery channels. It allows mailers to quickly incorporate delivery of documents to each recipient using their desired channel for that document type. It provides the mailer with a flexible preference management platform for maximizing electronic reach. It also allows mailers to maximize their print suppression rates achieving significant cost savings.
“We are honored to receive this award from Xplor International for PRO Channel Manager. We have been involved in online content delivery for more than 17 years and this is one of the most exciting products we have ever launched,” said Ernie Crawford, President of Crawford Technologies.
“PRO Channel Manager represents the next major step in shaping the future of Customer Communications Management. It provides a single integration point for mailers into channels such as mobile and Digital Mailbox Services and it extends the mailer’s CRM and Customer information File to provide automated management of customer delivery preferences.”
Crawford Technologies team members are demonstrating PRO Channel Manager at the Xplor International User Conference & Vendor Forum in St. Pete Beach, Florida from April 16-18, 2013. CrawfordTech’s executive team will be present to answer questions and discuss recent announcements. Crawford Technologies is a Platinum Sponsor of Xplor and is located at booth #31.
For more information about the upcoming Xplor International User and Conference & Vendor Forum, go to their website by clicking here.
About PRO Channel Manager
PRO Channel Manager is designed to integrate e-delivery channels such as Digital Mailbox Services, web, email and mobile delivery services into print/mail shops and print service provider workflows to provide automated customer preference management. This allows mailers to send documents to customers using their individual preferred delivery method for that document type. With its automated print suppression capability, mailers can immediately reduce their print and mail costs.
Digital Mailbox Services, web, email and mobile delivery channels are becoming popular, as many consumers are trying to reduce their reliance on paper documents. They provide a paperless way for users to securely read their mail digitally anywhere on any device. PRO Channel Manager makes it easy and cost-effective for mailers to implement a complete multi-channel strategy, achieve cost savings, improve customer loyalty, improve online marketing reach and improve cash flow.
CrawfordTech has partnered with many vendors including Digital Mailbox Services such as Zumbox, Volly, Manilla and doxo as well as web, email and mobile delivery services. In addition, PRO Channel Manager can be used to integrate to document accessibility services for creation of Braille, Large Print, eText, audio and PDF/UA documents.