December 16, 2011

CrawfordTech’s Weekly Reading List: December 16, 2011

Now in the middle of December and with the Holidays ramping up over this next week, the news in the industry has switched gears and focused on the future. The Holidays really do signal the end of one chapter and the beginning of the next bother personally and in business. This week we have the release of a new market and forecast study on the North America transactional print industry, a double shot from WhatTheyThink! on Drupa and the US commercial print industry and finally a look at whether personalized ads can save magazines.

 

If your magazine spoke directly to you with personalized and relevant offers, would you be more apt to continue your subscription?

Have other links we should feature?

Now in the middle of December and with the Holidays ramping up over this next week, the news in the industry has switched gears and focused on the future. The Holidays really do signal the end of one chapter and the beginning of the next bother personally and in business. This week we have the release of a new market and forecast study on the North America transactional print industry, a double shot from WhatTheyThink! on Drupa and the US commercial print industry and finally a look at whether personalized ads can save magazines.

 

If your magazine spoke directly to you with personalized and relevant offers, would you be more apt to continue your subscription?

Have other links we should feature? Tell us about them in the comments section below.

INTERQUEST Announces "North American Transactional Printing: Market Update & Forecast (2011-2016)" (via MyPrintResources)—this recent study takes a look at the North American transactional print market. The teaser results are definitely food for thought, read on to find out more.

Drupa 2012, the Inkjet Drupa…again? A closer look at Océ (via WhatTheyThink!)—Océ has come a long way from making machines to color butter and margarine. Today they are full speed ahead in the high-speed inkjet printing market. With Drupa 2012 looking to be an “inkjet Drupa” this article takes a closer look at the Océ inkjet technology, including the JetStream and ColorStream offerings.

US Commercial Printing Industry Profits Rise for Eight Quarters (via WhatTheyThink!)—if you find it hard to believe that the U.S. commercial printing industry is up that many quarters consecutively it wouldn’t surprise us. The dip that started in 2001 and continued severely in 2009 has created quite the gap to make up. Read on to see not only a interesting infographic, but to find out the challenges ahead for 2012.

Can Personalized Ads Save Magazines? (via Adweek)—Hewlett-Packard greeted subscribers of Popular Mechanics magazine by name in the latest November issue. Beyond that they provided scenes and locations from the subscriber’s hometown. The campaign is not only an effort to engage readers, but in the print industry a case study on how to utilize Transpromo and your communication channels.

Like the industry content you are reading here? If you do, then be sure to check out our October 2011 newsletter, The Crawford Courier, by visiting this link: http://su.pr/4hFSlV

The January edition of The Crawford Courier is in production, so be sure to stay tuned after the first of the year.

[Image courtesy of revdancatt]