December 2, 2011

CrawfordTech’s Weekly Reading List: December 2, 2011

The news this week is a combination of some positive announcements and a sad farewell. Included in this week’s recap of industry news is the idea of digital “razzle dazzle” to boost your direct mail ROI, getting your prints on the move with the cloud, the coming surge in commercial print and the cause and German Manroland files for insolvency.

 

Germany used to be the home of the printing press, find out what happened to Manroland…

Have other links we should feature?

The news this week is a combination of some positive announcements and a sad farewell. Included in this week’s recap of industry news is the idea of digital “razzle dazzle” to boost your direct mail ROI, getting your prints on the move with the cloud, the coming surge in commercial print and the cause and German Manroland files for insolvency.

Germany used to be the home of the printing press, find out what happened to Manroland…

Have other links we should feature? Tell us about them in the comments section below.

Boost Your Print ROI with Digital Razzle Dazzle (via MailPrint)—ever wonder if the offers you get in your mailbox will go out of style? In this article they ask not only that question, but give marketers and printers alike ideas for how to integrate some “razzle dazzle” (a.k.a. interest) into direct mail campaigns.

A Little Printer for Everyone (via M-Bossed)—ever needed to print something like a to do list or a birthday reminder from your smartphone? It can be a big hassle, but BERG, a UK design firm, has come up with a tiny little printer that interfaces via the cloud to print off your quick notes on register tape. Wonder what the usefulness is? Check out this post by Ryan McAbee.

SPECIAL REPORT: US commercial printing poised for election year surge (via PrintWeek)—the coming elections are sure to affect politics, but what about the U.S. printing industry? PrintWeek takes a special look at the coming implications and what it means for the commercial printing industry.

Germany Goes Out of Print as Manroland Files for Insolvency (via Bloomberg)—Germany has been long known as the home of the printing press. After all, who hasn’t heard of Gutenberg. Even in the home of the printing press times have been difficult. Click through to learn more about why Manroland is filing for insolvency and the impact it will have on the industry.

Like the industry content you are reading here? If you do, then be sure to check out our October 2011 newsletter, The Crawford Courier.

[Image courtesy of basykes]