July 29, 2011

CrawfordTech’s Weekly Reading List: July 29, 2011

Crawford Technologies is here to provide for our customers’ software, services and solution needs, but more than that we are also a part of the industries we serve. In that spirit, welcome to our inaugural Weekly Reading List; articles as read from inside the walls of CrawfordTech.

Here is how it works, every Friday we will be posting articles that are ‘must reads’, based on the news we found interesting and informative through the week. Have other links we should feature?

Tell us about them in the comments section below.

Toppan Installs Kodak's New Versamark Print System (via MyPrintResource.com)—Read how Toppan Security Printing Pte. Ltd, is leveraging its new Kodak Versamark Vl4000 Printing System. As one of Asia’s leading security printers, it might surprise you how they are able to use their new technology to print everything from secure billing statements to complex confidential bank notices. In an area of the world that still relies heavily on black and white printing, Toppan is using their new color printing technology purchase to support a new business model and the future of printing in Asia Pacific.

10 Ways to Use QR Codes for Better Conversion Rates (via The Unbounce Blog)—From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals. In this article you will find the Golden Rules of Mobile Barcode Usage, Conversion Optimization 101 and 10 QRonversion Opportunities.

For CMOs, 'Big Data' Is A Very Big Deal (via CMO.com)—Have you heard the term ‘Big Data’? No? Well, you might want to take a look at this article by MasterCard CMO Alfredo Gangotena. As many of us in the print industry have talked about over the last couple years, marketing should be data-driven. Gangotena takes that data-driven reality and explains “an emerging development called ‘Big Data’”. Find out what the buzz is all about.

Royal Mail U-turn on 'Delivered by Royal Mail' consultation (via PrintWeek.com)-- Royal Mail has reversed its decision not to hold a consultation with clients on the new Delivered by Royal Mail stamp, which was due to be launched in mid-September and is now expected to be delayed until 2012. Find out the impacts to mailing houses, downstream access (DSA) providers and their clients. However, experts are calling this a “welcome development”. See how Royal Mail is using direct customer and industry comments to reshape their approach.

Video News Break: Come to GRAPH EXPO 2011 - Show Overview (via GraphicArtsShow)—Coming to GRAPH EXPO 2011 in Chicago September 11-14, 2011? Not sure what GRAPH EXPO is or why it is valuable? Take a break from your afternoon and watch this short video for the highlights.