November 11, 2011

CrawfordTech’s Weekly Reading List: November 11, 2011

Today is 11-11-11, which has to be lucky and is a nice way to kick off the weekend; after all it will only happen once in our lifetime. The industry has been busy this week and our people here at CrawfordTech have chosen some good articles for your reading pleasure. In the news includes the AFP Consortium and a killer benefit, Royal Mail shuts down a section of its business, questions about Social Media and its importance and insight into mobile barcodes and how they should be graded.

 

This week we ponder whether your mobile campaign makes the grade…

Have other links we should feature?

Today is 11-11-11, which has to be lucky and is a nice way to kick off the weekend; after all it will only happen once in our lifetime. The industry has been busy this week and our people here at CrawfordTech have chosen some good articles for your reading pleasure. In the news includes the AFP Consortium and a killer benefit, Royal Mail shuts down a section of its business, questions about Social Media and its importance and insight into mobile barcodes and how they should be graded.

This week we ponder whether your mobile campaign makes the grade…

Have other links we should feature? Tell us about them in the comments section below.

AFP Consortium: AFP’s Killer Benefit Is Speed (via OutputLinks)—every code language has its top level benefit; maybe it even has two or three. AFP is no different and in this article Harry Lewis defines how speed, and in relation to what objects, AFP has always been focused—and continues to be. We will give you a hint, VDP is a large consideration.

Despite Belief In Social Media's Importance, Only 8% Of B2B Marketers Leverage It: Accenture (via CMO.com)—we all agree that social media is important to business in general, but what about business-to-business? This CMO.com exclusive looks at a recent Accenture report and why there is only an 8% B2B uptake rate in social media.

Royal Mail shuts down iRed print management business (via PrintWeek)—Royal Mail is in the news this week with the announcement that they will be shutting down their iRed print management business. Reasons for the closing seem to include lack of profitability. Find out more about the iRed struggle and the statements released from Royal Mail. Is this another challenge for the mail industry?

Mobile Barcode Grader: AmEx Delta Skymiles Mailer (via m-bossed.com)—would it surprise you to know a retailer and major financial institution might not be making the grade in the QR code grader? What is a QR code grader? Check out this post by Ryan McAbee to find out more.

Like the industry content you are reading here? If you do, then be sure to check out our October 2011 newsletter, The Crawford Courier.