November 18, 2011

CrawfordTech’s Weekly Reading List: November 18, 2011

This week there is a lot going on in the industry. News has been hitting the wire and the web around the USPS and their loss announcement, a new industry forecast shows digital print growth and we ponder how to make a message that registers. As a bonus we are also including another update from the AFP Consortium on Orphan Application avoidance. The holidays may be around the corner, but business is still charging ahead in the industry.

 

With year-end around the corner, how does your forecast look for 2012; and will your message register…

Have other links we should feature?

This week there is a lot going on in the industry. News has been hitting the wire and the web around the USPS and their loss announcement, a new industry forecast shows digital print growth and we ponder how to make a message that registers. As a bonus we are also including another update from the AFP Consortium on Orphan Application avoidance. The holidays may be around the corner, but business is still charging ahead in the industry.

With year-end around the corner, how does your forecast look for 2012; and will your message register…

Have other links we should feature? Tell us about them in the comments section below.

Postal Service Ends Year with $5.1 Billion Loss (via WhatTheyThink.com)—the USPS announces their financial results for the fiscal year 2011. It is no surprise that the government mailing provider is struggling, but the extent of their loss has raised some eyebrows. Find out more about the impact and 2011 financial result details.

InfoTrends’ Global Production Copying and Printing Market Forecast (via WhatTheyThink.com)—curious about the retail value of the Global Production Copying and Printing market? InfoTrends has just completed a detailed forecast—and the kicker is it shows positive growth. Read on to find out more and how you can leverage the future of digital print.

Crafting and Communicating Messages that Register (via MailPrint)—is the topic of conversion rates dominating your communication plans? This article takes us back to basics by looking at conversation skills and how they can create more or less engagement. Are you engaging in rich stories or bad propaganda?

AFP Consortium: Making Progress Without Creating Orphan Applications (via OutputLinks)—AFP has been around the printing industry now for a couple decades. When the AFP Consortium took over they had an important ongoing task—progress the AFP code language for future us. With that comes a challenge to define what features to leave in the code and take out. Find out how they balance it.

Like the industry content you are reading here? If you do, then be sure to check out our October 2011 newsletter, The Crawford Courier.