September 23, 2011

CrawfordTech’s Weekly Reading List: September 23, 2011

The first day of Fall is here, GRAPH EXPO 2011 and DMS Expo 2011 are both behind us and we have a lot of exciting things coming up in the next couple months. Something to make sure you keep a look out for is our next Newsletter coming out the first week of October. For now we are going to catch you up on our ‘must reads’ for this past week.
Articles that caught our eye this week include quick response (QR) codes in real time marketing, guaranteed ways to annoy your email recipients, paper and print myths and how the digital print revolution has changed booth space at GRAPH EXPO.

 

The top booth space at GRAPH EXPO now goes to…

 

Have other links we should feature?

The first day of Fall is here, GRAPH EXPO 2011 and DMS Expo 2011 are both behind us and we have a lot of exciting things coming up in the next couple months. Something to make sure you keep a look out for is our next Newsletter coming out the first week of October. For now we are going to catch you up on our ‘must reads’ for this past week.

Articles that caught our eye this week include quick response (QR) codes in real time marketing, guaranteed ways to annoy your email recipients, paper and print myths and how the digital print revolution has changed booth space at GRAPH EXPO.
The top booth space at GRAPH EXPO now goes to...

Have other links we should feature? Tell us about them in the comments section below.

Ten examples of QR codes for real time marketing (via WebInkNow)—QR codes certainly have been a hot topic and are showing up all over, including in small town newspapers and tourist areas. This phenomenon is getting marketers to question whether people know what these funny looking barcodes are in the mainstream and, more importantly, the best ways to use them. In this top ten, David Meerman Scott gives us his perspective after a keynote in Sweden and some reflection on audiences he polled.

 

12 Guaranteed Ways to Annoy Your Email Recipients (via HubSpot Blog)—do you use email in your marketing? In today’s marketing world the answered is bound to be yes, but does your email marketing drive positive or negative responses from those who receive it? In this article Pamela Vaughan takes you through the 12 ways that are guaranteed to annoy those who receive your marketing emails. It can be a tricky business and there are fine lines; read on to find out how to navigate away from potential opt outs.

 

Paper & Print Myths (via SOS Priting)—wonder about the widely held belief that print and paper are bad for the environment? The topic comes up a lot, especially in the print industry. This article highlights how this print service provider is trying to combat that belief with research and a willingness to open the lines of communication with their customers.

 

Tracking the Digital Market through Graph Expo Booth Space (via InfoTrends Blog)—those that live and breathe the print industry know that the industry has been changing with the introduction of new technology and methods. Trade shows like GRAPH EXPO, a print and graph show in Chicago that just completed earlier this month, have been affected by those changes and so have the vendors that exhibit there—especially digital print vendors. The changes have opened the door for vendors to come to the forefront of the exhibitor space and oust other vendors that once dominated the trade show floor. Read on to see what digital print vendor now takes up the most booth space on the show floor.

 

[Image courtesy of Ed Yourdon]