The U.S. White House Office of Consumer Affairs say that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. Indeed, the probability of selling to an existing customer is somewhere between 60 – 70% whereas the probability of selling to a new prospect is only about 5%. So, it just makes good business sense to look for ways to sell to your best customers…the ones you already have.
When I first started thinking about this blog post, I decided to look up dictionary definitions of the words “usable” and “accessible,” just to see what I’d find. According to Merriam-Webster, if something is accessible it is “able to be used or obtained, easy to appreciate or understand.” The definition of usable, on the other hand, is a little less positive: “in good enough condition to be used.”
Inside Out – The USPS Can Improve Your Open Rates
The US Postal Service has been testing ways to connect physical mail and digital content delivery methods. One program under consideration is called Informed Delivery. Mailers may be familiar with its former name, Real Mail Notification. This innovative feature will place a new emphasis on how mailers use envelopes to encourage readership. Some mailers will be mining data from the documents to increase the effectiveness of their mail through this new USPS offering.
Informed Delivery sends consumers an email notification about mail to be delivered to their physical mailboxes later in the day. The digital notice includes images of the envelopes and, optionally, links to more digital content provided by the mailer. The USPS has tested Informed Delivery in selected markets.
Welcome back to our AFP Series, where we help you understand the richness of AFP, the terminology and techniques required to index and transform it, and its importance in archive migration.
AFP, developed by IBM in the 80’s, originated as a proprietary page description language using the all-points-addressable concept to enable the printing of text and images on mainframe attached printers. It has evolved to become a coordinated set of document creation, viewing, archiving and printing standards. AFP is now maintained and enhanced by the AFP Consortium and ISO 18565:2015, and has been published to document and define the use of AFP as an archive data stream.
For years, decades really, we have been storing electronic customer communications: invoices, statements, bills, etc., because we had to. The documents are stored in their original “print image” format to comply with regulations and to provide an exact copy of what was originally sent to the customer. This “snapshot in time” of customer activity and history has value far beyond simply responding to a customer inquiry for an old invoice.
I start my day with a regular turnover meeting: a recap of the status of each job completed (or not) as well as the discussion of any new problems. As part of this meeting my team reviews the workload for the day ahead in order to make sure we have all our bases covered with respect to materials, machines, and personnel. This can take from 20 minutes to an hour each morning with a repeat later in the day as part of our day to evening shift turnover meeting. Every since we installed a new inkjet press – about 3 months ago – my meetings are lasting at least an hour.
This particular day started off normally; tasks include creating reports manually to show how many jobs, envelopes and documents we produced in the last 24 hours. The information had to be added to the monthly analysis report; a manual task since there isn’t an automated process.