As businesses and organizations move more of their customer interactions online, web accessibility is now reaching the top of the enterprise priority list in Europe. Ensuring equal access for disabled users to websites and other important customer communications, is being driven not only by recent changes in EU legislation, but also by the size and strength of the market itself – some $6 trillion of disabled spending power globally. In Europe, 30 million people currently live with blindness or a visual impairment and approximately 80 million with a disability. With these figures set to triple by 2050 and new EU Accessibility legislation taking effect in the coming months, businesses that have a comprehensive digital accessibility strategy in place will be sure to see the greatest success.