20 years ago, the average consumer used two touchpoints when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. (Marketing Week) And that’s not including the after purchase touchpoints including, invoicing, billing, shipping, service and support, and feedback.
Businesses that create exceptional customer experience (CX) can gain an advantage over their competitors. They recognize that communications are critical to establishing and maintaining customer relationships and that personalizing the delivery of customer communications is essential to the success of their CX strategy. Consumers expect a seamless, consistent experience across the various channels and devices used to interact with a marketing or transactional communication. In the mobile-first world in which we work and live, businesses need to ensure that all customer communications are constructed and delivered in a mobile-ready format, that responds to the device being used.
Businesses that create an exceptional customer experience (CX) can gain an advantage over their competitors. They recognize that communications are critical to establishing and maintaining customer relationships and that personalizing the delivery of customer communications is essential to the success of their CX strategy. Consumers expect a seamless, consistent experience across the various channels and devices used to interact with a marketing or transactional communication. In the mobile-first world in which we work and live, businesses need to ensure that all customer communications are constructed and delivered in a mobile-ready format, that responds to the device being used.
ePresentment services are essential components of the processes that allow consumers to access documents via web portals and mobile devices. At the most basic level they are also used in large organizations to distribute internal documents and reports. However, it’s behind the scenes that ePresentment services get interesting. In this post, we’ll look at the key functions of ePresentment services – bursting, transformation and viewing.
