Discover the Secrets of PRO Designer

It’s not a secret that composition solutions have a level of complexity when it comes to creating and editing communication templates. Despite efforts to create WYSIWYG interfaces that resemble or even plug into Microsoft Word or Adobe InDesign, the complex business rules that drive the content and testing required to ensure integrity of the communications can be a barrier when it comes to making what seems to be minor changes.

The Work Behind the Workflow

A common theme underscores the major trends happening in customer communications. It’s workflow.

Process automation and workflow are critical for success in omni-channel communications and full color inkjet document production. Workflow also plays a sizeable role in regulatory compliance and outsourcing strategies. And mergers and acquisitions are making multi-site management a priority, which also demands reliable workflows.

The Importance of Workflow Visibility

When service providers look at their workflows, or consider implementing a modified or completely new workflow, many factors come into play. Automation is of course the ultimate goal. Increasing throughput, decreasing the number of labor-intensive human “touches”, and making it easier to handle exceptions are just a few of the many benefits that come from automation.