Top 6 Reasons You May Need Post-Composition for Your CX

Recently Madison Advisors completed an in-depth Post-Composition Analysis of some of the leading solutions.

“The line between document composition and post composition software is starting to blur due to the fact that post composition software, once considered a tool to “fix” applications prior to print production, has now evolved into a multifaceted solution with feature-rich capabilities for enhancing and managing customer communications.”

Discover the Secrets of PRO Designer

It’s not a secret that composition solutions have a level of complexity when it comes to creating and editing communication templates. Despite efforts to create WYSIWYG interfaces that resemble or even plug into Microsoft Word or Adobe InDesign, the complex business rules that drive the content and testing required to ensure integrity of the communications can be a barrier when it comes to making what seems to be minor changes.

The Work Behind the Workflow

A common theme underscores the major trends happening in customer communications. It’s workflow.

Process automation and workflow are critical for success in omni-channel communications and full color inkjet document production. Workflow also plays a sizeable role in regulatory compliance and outsourcing strategies. And mergers and acquisitions are making multi-site management a priority, which also demands reliable workflows.