December 9, 2014

5 Ways Inkjet and Software Can Optimize Your Mailing Costs

With an investment in Inkjet you can see productivity gains and cost reduction in multiple areas; one of the areas that is often overlooked or considered too complex is postal mail. Since there are pre-sort houses and pre-sort software that given many print and mailers use for cost optimization. Other considerations for how to improve the mailing expense of customer communications may be over looked. In fact, I have recently done a whole PowerPoint presentation on the topic.

Consider these ways you can combine an investment in inkjet production printing and the optimization of your mail processes:

  1. Combine print jobs to increase mail densities
  2. Use color to take advantage of current postal discounts
  3. Eliminate pre-printed forms with plain paper workflows
  4. Make changes to the print stream in order to take advantages of inserter features and functions
  5. Leverage the print stream to match your print file with your pre-sort software

I know what you’re thinking, “If it was that easy everyone would be doing it.” This is where additional software solutions come into play. All of the above ways to improve your mail process can be influenced by the right Customer Communications Management or production print workflow software solutions.

Many companies are constrained by the legacy applications that drive the composition or production of their printed and mailed customer communications. The challenge with legacy applications for most organizations is the lack of flexibility for change—meaning it takes time and effort to make changes making the production of the communications less than agile.

How can you solve the challenge? Consider using software to combine like job types after they are composed by your legacy applications. Then add value by making changes to the print files in order to add color and reduce or eliminate the need for pre-printed forms. As I mentioned in my five tips, this added use of color can also save you money with the postal service and currently stated discounts through the end of the year.

Have a new inserter (or two or three)? Are you able to use all the features given the structure of your current customer communications print files? If you aren’t, this is where software solutions like those here at Crawford Technologies integrate into the workflow to modify and unlock your CCM to leverage new and old technology in your workflow—and in turn improve workflow efficiency and reduce cost.

I invite you to learn more by contacting me with questions or comments or by viewing our recent webinar on a Day in the Life of an Operations Manager.