February 18, 2014

Are Business Critical Communications colliding with Customer Expectations?

Over the last 10 years there has been a real shift in the way UK citizens communicate. An increasingly mobile, busy lifestyle has seen a proliferation of smart phones, tablets and PC’s. With this trend, physical letter volumes has seen a decline rate of 5.3% per annum. Royal Mail forecasts predict a continued drop for years to come.

This trend has driven companies to change the way they communicate with their customers. Yet some of the companies we do business with seem to have been slow in reacting to this paradigm shift-why is this?

James Weaver leverages his EMEA expertise on the topic of Customer Communications Management (CCM)

Over the last 10 years there has been a real shift in the way UK citizens communicate. An increasingly mobile, busy lifestyle has seen a proliferation of smart phones, tablets and PC’s. With this trend, physical letter volumes has seen a decline rate of 5.3% per annum. Royal Mail forecasts predict a continued drop for years to come.

This trend has driven companies to change the way they communicate with their customers. Yet some of the companies we do business with seem to have been slow in reacting to this paradigm shift-why is this?

Read the rest of this article in OuputLinks UK where James Weaver, Business Development and Alliances, EMEA, talks about customer communications and customer expectations based on expert knowledge. In this article James relays information and advice on the collision between customer communications and customer expectations, how to find solutions and solve your critical business challenges.