August 26, 2011

CrawfordTech’s Weekly Reading List: August 26, 2011

Can you believe we are at the end of August already? For a lot of people this is a time where summer vacations wind down and school takes off again. If you have been busy in the hustle and bustle you might have missed these ‘must reads’. This week we are featuring 5 tips to help you with QR codes, information on an upcoming industry conference, diapers and a PDF/A update.

Yes – we said diapers…

Have other links we should feature?

Tell us about them in the comments section below.

5 Steps to a Successful QR Code Marketing Campaign (via Social Media Examiner)—do you have the multi-channel bug? Consider yourself an early adopter? Even if the answer is no, this article walks people through 5 steps to make your Quick Response (QR) Code campaigns a success. Check out the video introduction and read on for the tips that will help put your campaign in the win column.

Learn how to Benefit from the Changing Landscape of Customer Communications at the Docuplus Conference and FIS CSF User Conference (via OutputLinks)—this October is going to be buzzing across the pond in London with the kick-off of the Docuplus Client Conference. Docuplus, a specialist in customer communication solutions, will address issues, challenges and opportunities facing customer communications in today’s landscape. Full details and information is available over at OutputLinks.

The Internet and Diapers (via Skip Henk)—in this fun but informative article (something we all need on a Friday) Skip looks at how the internet has changed the way we communicate. More importantly he draws the connection of how future generations are changing the communication methods by being influenced by the internet and mobile technology since diaper-hood.

PDF/A-2: PDF/A Competence Center Launches Multilingual Webinar Series (via PRWeb)—if you are interested in learning more about the recent PDF/A-2 standards as published by the International Standards Organization, but have been looking for language support; this news is for you. This education is being supported through a set of multilingual webinars starting in September. By attending one of the PDF/A Competence Center webinars you can find out all the new functionalities and advantages written in the new standard and have an opportunity to ask questions.

[Image courtesy of Daehyun Park]