October 14, 2011

CrawfordTech’s Weekly Reading List: October 14, 2011

Welcome to another edition of CrawfordTech’s Weekly Reading List. This week we thought it would be a good idea to recap for our new readers why we are putting together this list every week. As a software, services and solutions provider to the print, mail and enterprise content management industries, we feel it is very important to be a part of the community and contribute to it. The ‘reading list’ is made up of articles employees from within the walls of CrawfordTech find relevant to our industry as a whole. These articles can cover everything from marketing to data to best practices in specific industry areas.

 

This week we have articles on the closing of an influential magazine, United States Postal Service (USPS) privacy concerns, the Swiss Post ‘MyNewspaper’ concept and an article on brain science.

Is brain science like rocket science? Find out after the jump…

Have other links we should feature?

Welcome to another edition of CrawfordTech’s Weekly Reading List. This week we thought it would be a good idea to recap for our new readers why we are putting together this list every week. As a software, services and solutions provider to the print, mail and enterprise content management industries, we feel it is very important to be a part of the community and contribute to it. The ‘reading list’ is made up of articles employees from within the walls of CrawfordTech find relevant to our industry as a whole. These articles can cover everything from marketing to data to best practices in specific industry areas.

This week we have articles on the closing of an influential magazine, United States Postal Service (USPS) privacy concerns, the Swiss Post ‘MyNewspaper’ concept and an article on brain science.

Is brain science like rocket science? Find out after the jump…

Have other links we should feature? Tell us about them in the comments section below.

The Scientist Closes (via Columbia Journalism Review)—after 25 years of publication, a renowned life science magazine ceases production. Read on to find out how advertising dollars and a lack of profitability finally closed the doors after their celebratory issue looking back at their history.

USPS’ Selling of Addresses a Privacy Concern? (via Target Marketing)—noticing a lot of junk mail in your mailbox? You might retort, “Who isn’t?” The turmoil of the USPS’ financial situation is starting to drive questions about their privacy policies. Read on to find out the concerns and the proposed courses of action.

Swiss Post Presents Newspaper Concept 'MyNewspaper' (via MyPrintResource.com)—ever wish you could get your printed newspaper personalized to the content that is interesting to you? For Swiss Post this need has developed in a new concept that they will be implementing at the end of November 2011. One of the more interesting aspects: “…the realization of such a newspaper is feasible both from a technical and content perspective.”

Q&A: Cathy Davidson on the Brain Science of Attention and Transforming Schools and Workplaces in the Digital Age (via Spotlight On Digital Media and Learning)—on a more cerebral note (yes, we had to do it), this article offers some insight into the digital age, the effect it is having on our youth and in the workplace. The insight might surprise you, as well as, the highlighting of only one 19th Century company to still be thriving in the 21st Century. Need a hint, they used to be called “Big Blue”.

Like the industry content you are reading here? If you do, then be sure to check out our October 2010 newsletter, The Crawford Courier.