October 7, 2011

CrawfordTech’s Weekly Reading List: October 7, 2011

The first week of October has led to some sad and interesting news coming across the media, blogosphere and twitter. From the loss of a legion in the technology sector to more news on the United States Postal Service and a possible change in the way the CMO position is looked at, we have some bittersweet, but very interesting pieces to share with you this week.

 

Be sure to click through to read an excellent piece on the late Steve Jobs…

Have other links we should feature?

The first week of October has led to some sad and interesting news coming across the media, blogosphere and twitter. From the loss of a legion in the technology sector to more news on the United States Postal Service and a possible change in the way the CMO position is looked at, we have some bittersweet, but very interesting pieces to share with you this week.

Be sure to click through to read an excellent piece on the late Steve Jobs...

Have other links we should feature? Tell us about them in the comments section below.

USPS seeks to delay above-inflation postal rate rise request (via Post & Parcel)—the debate about whether to raise the postal rates in the United States has reached another barrier. This time the USPS has asked regulators for “extra time” before a decision has to be made on the major rate increase. Read on to find out why the USPS is stalling for more time.

Print companies urged to become "diversified specialists" (via PrintWeek)—the print industry has been talking about the future of print or more appropriately the death of print for quite some time now. In a recent keynote, Dr. Ronnie Davis spoke about why he believes the demand of print will continue to grow, even in the current economic trend, and the need for print companies to specialize not “get bigger”.

Is The Chief Marketing Officer Role Giving Way To The Chief Community Officer Role? (via CMO.com)—interested in cross-channel marketing and its relationship to loyalty? This article looks at the idea of community-building marketing programs that could be driving a change from Chief Marketing Officer roles to a Chief Community Officer roles. Is it a question of “vector” communications versus “woven” communications? Read on to find out.

Steve Jobs, 1955 – 2011 (via Wired)—in remembrance of Steve Jobs, Wired Magazine takes a look at the man, his accomplishments and how the “world is immeasurably better because of Steve.”