September 2, 2011

CrawfordTech’s Weekly Reading List: September 2, 2011

Welcome to the first few days of September! As the summer rolls into fall that can only mean one thing to those in the printing industry…GRAPH EXPO is just a few weeks away. Nine days to be exact. Unless you are attending the EXECUTIVE OUTLOOK conference, then there are only eight days! As such, the news is filled with interesting bits and pieces, some of which we are happy to share with you below.


Handpicked from the desks within CrawfordTech this week includes news on Digital Mail and the ensuing revolution, how integrating direct mail can equal higher returns, the acquisition of American Printer and an inside look at trade show return on investment (ROI).

Have other links we should feature? Tell us about them in the comments section below.

The Digital Postal Mail Revolution, Will it Speed the Demise of the U. S. Postal Service? (via What They Think?)—in this article Cary Sherburne delves into the Digital Mail, the participants and how they are trying to drive success in the market place. This is a must read for anyone curious about Digital Mail and the players in that space.

Integrating Direct Mail Into Campaigns Can Boost ROI 20% (via Print in the Mix)—who couldn’t use a boost in their campaigns return on investment? If you say you can live without it, we want to include your secret on our next weekly reading list. In the meantime, Print in the Mix has provided coverage of a study out of the UK that reinforces that direct mail still plays a major role in the ROI of campaigns. Not convinced? It is even backed up with research from Brand Science; a good read for Friday afternoon.

American Printer Lives Again with Acquisition by OutputLinks Communications Group (via OutputLinks)—in the print media industry there was a lot of speculation that American Printer was going to go the way of Graphic Arts Magazine and cease publication. That looked to be true until the announcement this week that OutputLinks Communications Group acquired the Penton Media magazine. See what this means for OutputLinks and the industry trade magazine that has been serving the industry since 1883.

Trade Show ROI: Part 1 of 3 (via The Web and Print)—according to Jennifer Matt, we should all be getting more out of trade shows. Take a three part journey with her to discover: Why Trade Shows?, Top 5 Ways to Improve Customer Trade Show ROI and Top 5 Ways to Improve Exhibitor Trade Show ROI. Also get the insight into why she isn’t dreading going to the show this year.