Though communicating on paper is extremely effective, sending documents through the mail will always be more expensive than emails, texts, or tweets. That is a problem for many organizations. To compete with those other channels, mailers must change the focus of customer conversations from the cost of mail to its value.
The US Postal Service can help. Financial incentives and other recent changes allow you to lower your postage cost and simultaneously produce more compelling material.
Although the latest rate changes and USPS incentive programs are well-documented, that information doesn’t tell you how to start creating mail on which customers are willing to spend their money. That is exactly what this webinar is all about.